HELLO, I'M

DANA JOON

76-Year-Old Professional Makeup Artist, Beauty Influencer, from Small Town Ridgeway, Ontario.

I love helping women 50 and up feel confident, radiant, and completely in love with their look.

who would have known i'd be starting a new beauty business in my 70s, but here I am, thriving!

Over the years, I’ve had the honour of working as a celebrity groomer to stars like Harrison Ford and leading the makeup department at Global TV. I spent decades behind the scenes at Warner Bros. and Paramount Pictures, helping talent look their best under the spotlight.

Eventually, I returned home to Ridgeway, Ontario, ready for a slower pace — but life had other plans. After sharing my favourite beauty tips online, I found myself building a brand-new beauty business in my 70s. Who would’ve thought? Now with a community of over 30,000 incredible women on Instagram and TikTok, collaborations with major beauty brands, and a full heart, I can truly say: I’m just getting started. I love what I do, and I love helping women 50+ feel beautiful, confident, and completely at home in their own skin.

Here's the secret: When you feel good in your skin, you radiate beauty. It's not about the wrinkles, gray hairs, or the number of candles on your cake, it's about how you carry yourself.

WHAT I STAND FOR:

I stand for celebrating mature beauty — not hiding it.

I believe in a fresh glow over heavy glam, a little swipe of blush to wake up the face, and putting on makeup just because it brings you joy (even if your only plans are sipping tea and scrolling Instagram).

I stand for feeling beautiful at every age — not in spite of the years, but because of them.

I believe confidence can come from a good concealer and a life well lived. I believe that skincare is self-care, and that laughter lines are earned.

I’m here to help you fall back in love with your reflection, to remind you that beauty doesn’t fade — it just gets more interesting.

Repeat after me:
I deserve skincare
that works!

I’ve always been a big fan of keeping skincare simple. Clean, nourishing products are my go-to — and while I’m not opposed to a little red light therapy or the occasional touch of Botox (yes, I’ve had a bit myself!), I’ve never had plastic surgery. I believe in enhancing, not erasing.

Because here’s the truth: beauty doesn’t vanish with a wrinkle, age spot, or strand of gray hair.

I’m 76, and I love my skin — and you can love yours too.